Historical Timeline

Alicia Keys filmed a beautiful rendition of “Lift Every Voice and Sing,” that premiered for the NFL in September of 2020. Additionally, it was re-aired ahead of Super Bowl LV. The song was originally a poem written by James Weldon Johson in the 1800s. The song talks about the struggle for freedom and equality, inspiring hope in listeners. For a long time, it has also inspired the Black community of America in their pursuit of life, liberty and happiness. The NFL chose to incorporate the song into their games as a way of showing the relevance of the content for the Black community today in the current social environment.

The video of Alicia Keys singing for the NFL was filmed at the Los Angeles Memorial Coliseum. In reflection, Keys said “we filled this stadium with love, with possibility, with endlessness, with power, strength, and music.” The video was broadcast before the “Kickoff Game,” Monday Night football on ESPN and Sunday Night Football on NBC.

Kanye West, along with special guest Drake, hosted the “Save Larry Hoover” Benefit at the Los Angeles Memorial Coliseum in December, 2021.  The concert was in hopes of freeing Larry Hoover, a former Gangster Disciples leader who was serving time in a federal supermax prison. Money raised from the concert was donated to nonprofits focused on prison reform.Hoover was serving 200 years for murder, and the nature of his case was complex as a result of his scale of influence and previous attempts to appeal. Kanye West appealed to former president Donald Trump to help Hoover.

The concert, which took place at the Los Angeles Memorial Coliseum, drew fans from far and wide to see two of the biggest names in music performing together. West performed many of his old hits, while Drake performed newer music from Certified Lover Boy. The show was ultimately a huge hit, with fans screaming and cheering throughout the show.

NASCAR kicked off the start of their 74th season with the Busch Light Clash at the Coliseum. The event included a fan fest on Saturday, preliminary heats, and incredible entertainment. The competition was fierce with 36 drivers vying for 23 spots.

Mr. Worldwide himself, Pitbull, dazzled the sold-out crowd with his mega-hits and energy to kick off the main event. The performance was followed by a stunning fly-over featuring a C-17 and fireworks.

Racers powered through 150 laps, maneuvering through the quarter-mile track with bursts of speed. At the 75-lap mark, the crowd was treated to a performance by legend Ice Cube. The race included a lot of action, lead changes, spin-outs, and damaged vehicles.

When the checkered flag flew, Joey Logano edged out Kyle Busch to be crowned winner of the first-ever Clash at the Coliseum.