NFL and Alicia Keys shoot Kick-off Video at the Coliseum
September 15, 2020
Alicia Keys chose the Los Angeles Memorial Coliseum as the stage to perform an anthem of liberation, strength, perseverance and faith to a worldwide NFL audience. Home to two Super Bowls (1967 and 1973), two Olympics (1932 and 1984), and a third Olympics to occur in 2028, the worldwide spotlight was once again cast on Coliseum for Keys’ performance of “Lift Every Voice and Sing.”
Keys’ mid-field piano performance was broadcast prior to the “NFL Kickoff Game” on the NFL Network, Sunday Night Football on NBC, and Monday Night Football on ESPN.
In a special behind-the-scenes video, the fifteen-time Grammy winner reflected “With all the people that were here with me today, we filled this stadium with love, with possibility, with endlessness, with power, strength, and music.”
Buzz:
Billboard – Coverage of Partnership with NFL, ROC Nation and Alicia Keys